Now in its eighth year, the SEAT Dealer of the Year Awards celebrate the most successful and high-performing SEAT retailers across the UK.

In addition to showcasing the Spanish brand’s most successful retailers, the SEAT Dealer of the Year Awards serve to identify how those retailers achieved those high standards.

The awards are judged across several categories, including: new and used car sales; lead generation figures; fleet sales; staff development; and customer services.

Aaron Carter, Dealer Principal at D. M. Keith Grimsby, commented: “This is a great achievement for the whole team and testament to all the hard work, dedication and commitment the staff put into their work every single day! At D. M. Keith we believe that if you value your staff and customers then success will always follow, and this award is proof that it works.”