BYD Joins Forces with UEFA EURO 2024 to Drive Sustainability and Innovation

Marketing Team February 7, 2024 BYD

BYD Joins Forces with UEFA EURO 2024™ to Drive Sustainability and Innovation

BYD, the forefront leader in New Energy Vehicle (NEV) manufacturing, has proudly announced its role as an Official Partner and the Official E-Mobility Partner of the UEFA EURO 2024™ Championship. This landmark collaboration marks the first-ever partnership between UEFA and an NEV manufacturer, signalling a significant stride towards a more sustainable future for European football.

In alignment with UEFA's commitment to organising the most environmentally conscious European championship to date, BYD brings its expertise in electric vehicles to the forefront of the tournament. The partnership reflects BYD's dedication to making e-mobility accessible and affordable for all while delivering premium experiences to consumers.

Moreover, BYD's presence will extend beyond the stadiums to the official fan zones, where fans can immerse themselves in sustainable and engaging activities, including live match broadcasts and captivating entertainment. Through these initiatives, BYD aims to elevate the football celebration experience while promoting the adoption of environmentally friendly practices.

Michael Shu, Managing Director of BYD Europe, expressed his enthusiasm for the partnership, emphasising BYD's commitment to reducing carbon emissions and building a greener future. He highlighted the synergies between BYD and UEFA, both dedicated to inspiring positive experiences and achieving ambitious goals.

With its extensive global footprint and a 29-year legacy in advanced battery technologies, BYD is well-positioned to drive sustainable development in Europe and beyond. Since its entry into the European passenger vehicle market in 2022, BYD has rapidly expanded its presence, with an extensive network of stores and innovative NEV models.

Looking ahead to 2024, BYD plans to introduce three new models in Europe, further enriching its product portfolio and solidifying its commitment to sustainable transportation. Aligned with its global vision to 'Cool the Earth by 1°C,' BYD remains steadfast in its localisation strategy, collaborating with outstanding local partners to accelerate eco-friendly transportation initiatives across Europe and beyond. By championing sustainable innovation and fostering partnerships with organisations like UEFA, BYD is paving the way for a greener, more sustainable future for global sports events and beyond.

UEFA EURO 2024™ is scheduled to take place across ten prestigious stadiums in Germany from 14th June to 14th July 2024. Being designated as an Official Partner for this esteemed event offers us a unique opportunity to showcase our latest advancements in electric vehicles to a wide-reaching audience. This partnership seamlessly aligns with UEFA's endeavour to promote a greener and more eco-friendly UEFA EURO 2024™. BYD will play a pivotal role in facilitating efficient and sustainable transportation solutions during UEFA EURO 2024™ in Germany. BYD’s diverse range of vehicles will provide fans and teams across Europe with green mobility options, further enhancing the sustainability ethos of the tournament.

BYD will showcase their latest New Energy Vehicle models and cutting-edge technologies at selected UEFA EURO 2024™ venues, demonstrating the brand’s commitment to greener and more intelligent mobility solutions to thousands of football enthusiasts.

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